On Sep 16, the award ceremony of 2015 Jiangsu Brand and the 1^st International Microfilm Competition was held in Nanjing. The microfilm Touch made by HOdo group stood out from 149 microfilms and won the best brand innovation prize. HOdo men’s clothes microfilm Take Travel without Delay won excellent candidate prize. Such two prizes were double happiness for HOdo. The microfilm Touch obtained 4.8 million clicks in 10 days after it was launched in iQIYI, ku6, 56, Tencent video and other video websites. Love present of hero and heroine of the microfilm also became popular: HOdo velvet underwear produced by HOdo group.